Ubuntu’s Audience Defined

I read the impressive growth and traffic details for WordPress.com at Matt’s Blog. WordPress has always been very dear to me, and it makes me happy to note that the WordPress team grows from strength to strength, without compromising on values, and while keeping things open, almost entirely so.

However, the stat freak in me got another tool, and the results are surprising!

I did not have any clue that the number of 45-65 year olds that visit my site are above the average numbers for the internet by around 25-45%. Also, most of my visitors are as poor as I am, with an income of less than $30K a year. That is surprising when you realize that college graduates outnumber any other kind of visitor, based on education. Finally, the male-female disparity is not too high – I get 25% less female visitors, and 25% more male visitors than the average site. Here’s my quantcast report.

Now, like me, you must be thinking, what about ubuntu.com?
Maybe Canonical should sign up for the quantcast setup like WordPress.com and then we could start fixing the problem where, right now, my blog seems to get more visitors than ubuntu.com. Clearly, quantcast is orders-of-magnitude off with the numbers. Let’s hope the percentages are right when it comes to the demographics. If they are, then then, again, Ubuntu seems to attract a middle-aged, may I say “mature” crowd. Ubuntu.com attracts more Asian, Hispanics and “Others” than the average website out there. Also, “linux drivers” seems to be leading the charge of visitors to Ubuntu.com. It would be good to put something related to drivers – perhaps an article with links peppered throughout to the various compatibility resources and hardware profiling tools somewhere on the front page of help.ubuntu.com which seems to be quite a popular destination. Of course, if I had a say in how Ubuntu’s websites worked, I would first ensure that the help pages show up where they belong on Google searches. Somehow, I can’t seem to end up at the Ubuntu help wiki after a web search. I suspect the wiki software’s intricacies, and the “https://” (now why does a help wiki have to be served over https?), are partly responsible for that issue. You get the idea that shipit must be doing something right, since it seems to be quite a popular destination. Also, OpenSuse, FreeSpire and Damn Small Linux seem to the other Linux distributions that are popular among those that visit the Ubuntu website. Scanning the quantcast results might help lots of folks involved with planning, developing and marketing Ubuntu – whether it is deciding what/who to focus on, or finding out how meta-plans are working out.


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Posted August 21, 2007 by Carthik in category "Uncategorized